Adele is one of my favorite music artists and for so many reasons. She's so charming, has one of the most killer voices, great style, and amazing artistic talent in writing music and allowing brilliant directors like Sam Brown to push the envelope in her videos (not to mention her totally awesome British accent!).
A few years back I was enchanted by the video for Chasing Pavements where a wonderful dance takes place between two lovers on the ground after an accident. The concept was fantastic and I loved the parallel of what was taking place and the lyrics to the song. Adele is wonderful and she has captured my heart once again with her video for Rolling In The Deep.
The visuals in this video are exquisite. It's almost the perfect mix of aesthetics that I strive for in everything I create or portray. There's a natural/rustic/vintage atmosphere with super clean edges and smooth details. There's motion, energy, emotion, heat, color, flow, form, vibration. There's so many beautiful contrasts I have a hard time keeping myself from continually pressing the play button just to get those gripping elements. Her voice is a rarity in itself. Then add in the passionate delivery and vulnerability of the lyrics...and well...it's almost too much to handle.
Here are a couple of stills of the video. I kind of feel bad for the intern stuck with the job of filling and placing the glasses of water. Sam Brown did a killer job directing such an amazing video.
Adele Official Website
stills via thisiscolossal.com